Mapping and evaluating our intangible assets
Our first steps can and should be to ‘know’ how these assets become manifest in our institutional settings. To move beyond description, anecdote and student soundbite, we need to understand what assets like ‘sense of belonging’
and ‘community’ look and feel like for us in our local contexts. We can do this by mapping how we show and know that we value them - for example, through the campus and online learning spaces we create, the content of our curricula, the
ways we teach and promote students’ learning, the wording of our strategies and policies, the behaviours we model to our students, and the focus of our celebrations. And once we know what they look like, we can start to map their impact and
identify any returns on the investments we are making in these important assets.
Resources from the original Beyond the Metrics project were designed to support you in this process - to identify your intangible assets, map the value you place in them, identify whether your resourcing of this asset is appropriately distributed, and
to focus any evaluation efforts, to avoid creating a ‘data lake’ of qualitative evidence!
Drawing on our reflections and experiences of working alongside colleagues in the sector in the two years since their original publication, we are planning to update the project web resources over the coming months. But in the meantime, we encourage you
come along to QAA’s Moving Beyond the Metrics webinar on 21 October 2021 to find out more about the project,
how the resources have been used to-date, our plans for updates/next steps and how we could help you to evidence your intangible, but nevertheless important, assets. We look forward to seeing you there.