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safeguarding standards and improving the quality of UK higher education

Quality Mark launched by QAA 

A mark of success: assuring the quality of UK higher education 

QAA Quality Mark: details
Further information about the Quality Mark

Including who is eligible to use it and our terms and conditions
Publication date:

The Quality Assurance Agency for Higher Education (QAA) today (1 August) launches a new quality mark to assure students and the public of the quality and standards of UK higher education.

In the initial rollout of the scheme, the quality mark will be available exclusively to QAA subscribers who have achieved positive outcomes in their institutional-level reviews.

QAA will monitor the initial rollout with a view to extending the scheme in due course to the full range of higher education providers it assures.

QAA Chief Executive Anthony McClaran said: 'In launching the QAA quality mark, we are asking universities to join us in our mission to meet and shape students' expectations and to improve public understanding of higher education standards and quality.

'As an independent and trusted agency, we believe that QAA's quality mark will reassure prospective students at home and overseas that the academic standards and quality of the institution to which they are applying meet nationally agreed expectations.'

Professor John Vinney, vice-chancellor of Bournemouth University, said: 'Bournemouth University is recognised as one of the most innovative universities, bringing together professional and academic excellence.

'We are proud of our commitment to achieving the highest level of quality and standards, and the new QAA quality mark is a great way to celebrate that commitment. It is an easily recognisable international badge of excellence that will give instant reassurance to students and the public that Bournemouth University offers a high quality learning environment and a great student experience. We will be wearing our badge with pride.'

Professor Peter Fidler, vice-chancellor of the University of Sunderland, said: 'We very much welcome the introduction of the new quality mark, which makes QAA's role in the assurance of quality and standards more transparent and visible to the public as well as to the sector.

'In an increasingly diverse market we believe this mark acts as a standard of quality for established providers and supports the recognition of the UK’s Higher Education brand at home and overseas.'

QAA has launched the quality mark in response to demand from the UK higher education sector, as an official seal of approval to institutions that have undergone a QAA review and achieved a successful outcome.

The quality mark comprises the QAA logo together with the year in which the institution was last reviewed. Until now, QAA has strictly limited the use of its logo, which is a registered trademark.

For more information about the QAA quality mark, visit


Notes to editor:
  1. For further information, contact Hayley Haggins, QAA Public Affairs Officer, on 01452 557047 or email
  2. The quality mark was developed in response to demand from the UK higher education section, emerging from QAA's consultation in 2011 on a new review method for England and Northern Ireland.
  3. Institutions eligible to display the QAA quality mark are QAA subscribers that have received positive reviews under Institutional Audit in England and Northern Ireland; Institutional Review in England and Northern Ireland; Enhancement-led Institutional Review in Scotland; and Institutional Review in Wales.
  4. Details of the different QAA review methods and what constitutes a 'positive' review are available at
  5. QAA safeguards the public interest in the quality and standards of UK higher education. We check how UK universities and colleges maintain their academic standards and quality. We review and report on how they meet their responsibilities, identify good practice and make recommendations for improvement. We publish guidelines to help UK universities and colleges develop effective systems to ensure students have the best learning experience. Further information is available at:

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